Privacy Policy

Introduction

Factory Direct ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, and profile details
• Business Information: Company name, industry, business size, purchasing intentions
• Payment Information: Credit card or other payment details (processed securely by third-party providers)
• Communications: Messages, inquiries, and feedback you send us

1.2 Information Automatically Collected

When you access our website, we automatically collect certain information:

• Device Information: Device type, operating system, browser type and version
• Usage Data: Pages visited, time spent on pages, clicks, scroll depth, referring source
• Location Data: General geographic location based on IP address (country/city level)
• Cookies and Tracking: Information stored through cookies, web beacons, and similar technologies

1.3 Third-Party Information

We may receive information about you from third parties, including:

• Business partners and service providers
• Publicly available sources
• Social media platforms (if you link your account)

2. How We Use Your Information

We use the information we collect for various purposes:

• Service Delivery: To provide, maintain, and improve our products and services
• Communication: To respond to inquiries, send updates, and provide customer support
• Marketing: To send promotional emails, newsletters, and marketing communications (with your consent)
• Transaction Processing: To process orders, payments, and deliver products
• Analytics: To understand user behavior, trends, and improve user experience
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Legal Compliance: To comply with legal obligations and enforce agreements
• Research: To conduct surveys, market research, and product development

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share information in these circumstances:

3.1 Service Providers

We share information with third-party service providers who assist us in operating our website and conducting business, including payment processors, hosting providers, analytics services, and email providers.

3.2 Business Transfers

If Factory Direct is involved in a merger, acquisition, bankruptcy, or asset sale, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose information when required by law or to protect the rights, safety, and security of our Company, users, or the public.

3.4 Consent

We may share information with your explicit consent for purposes you authorize.

4. Analytics and Tracking Technologies

4.1 Cookies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us remember your preferences, track site usage, and improve functionality.

4.2 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as pages visited, time on site, and referring sources. You can opt-out of Google Analytics by using the Google Analytics Opt-out Browser Add-on.

4.3 Third-Party Tracking

Third-party vendors may use cookies and tracking technologies on our site for analytics and advertising purposes. You can control tracking preferences through your browser settings.

5. Your Privacy Rights

5.1 Access and Correction

You have the right to access, review, and request corrections to your personal information. Contact us to exercise this right.

5.2 Opt-Out of Communications

You can opt-out of marketing emails by clicking the "unsubscribe" link in any promotional email or by contacting us directly.

5.3 Cookie Control

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are sent.

5.4 Data Deletion

You can request deletion of your personal information, subject to legal and contractual obligations. Some information may be retained for legitimate business purposes.

5.5 Do Not Track

Some browsers include a Do Not Track feature. Currently, there is no industry standard for recognizing DNT signals, and we do not respond to DNT headers at this time.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

• Encryption of sensitive data in transit and at rest
• Secure socket layer (SSL) technology on our website
• Regular security audits and assessments
• Access controls and authentication mechanisms
• Employee training on data protection practices

However, no security system is impenetrable. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods may vary depending on:

• The purpose for which we collected the information
• Your relationship with Factory Direct
• Legal and regulatory requirements
• Business necessity

When information is no longer needed, we securely delete or anonymize it.

8. Children's Privacy

Our services are not directed to children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will delete it immediately. Please contact us if you believe we have collected information from a child.

9. Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

10. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your country of residence. These countries may have data protection laws that differ from your home country. By using our services, you consent to the transfer of your information as described in this Privacy Policy.

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request what personal information we collect, use, and share
• Right to Delete: You can request deletion of personal information we have collected
• Right to Opt-Out: You can opt-out of the sale or sharing of your personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, contact us using the information below. We will respond within 45 days.

12. European Privacy Rights (GDPR)

If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR):

• Right of Access: You can request access to your personal data
• Right to Rectification: You can correct inaccurate data
• Right to Erasure: You can request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: You can limit how we process your data
• Right to Data Portability: You can request your data in a portable format
• Right to Object: You can object to processing for marketing and other purposes
• Right to Lodge a Complaint: You can file a complaint with your local data protection authority

To exercise these rights, contact us using the information below.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this page and, where appropriate, by sending you an email notification. Your continued use of our services after such modifications constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us:

15. Additional Information

15.1 Consent

By accessing and using our website and services, you consent to this Privacy Policy and our collection and use of your information as described herein.

15.2 Entire Agreement

This Privacy Policy, together with our Terms of Service and any other agreements, constitutes the entire agreement between you and Factory Direct regarding privacy matters.